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Meet Our Teem

Central Force started as a small team of 5 in 1996, but has since grown into a powerhouse with over 50 permanent staff and 200 part-time staff. We now operate two call centers, with a total seating capacity of up to 80 CATI stations available at any given time.

Our extensive experience in both qualitative and quantitative research has made us a trusted partner for clients in the consumer, public, and private sectors. As a leading research fieldwork supplier, we have worked with major market research companies, advertisers, marketers, and governments.

With clients from all over the world, we have a proven track record of delivering quality and consistent data. Our team is highly experienced in conducting a variety of data collection methods, including CATI, CAPI, in depth interviews, Focus groups, Ethnography, Diary, Assisted Shopping and Mystery Shopping to name a few.

As a member of ESOMAR, Market Research Society Malaysia, and the Mystery Shopping Professionals Association, Central Force is committed to upholding the highest standards of ethics and professionalism in the industry.

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