QUANTITATIVE

Quantitative research is one of the main research methodology which involves interviewing a specific target group (consumers, business, customers, general public etc) using a questionnaire or computer software via polls and surveys. It emphasizes on objective measurement where the researcher has a clearly defined research objective question to which objective answers are being sought.

 

Quantitative research deals in numbers, logic and objective stance. It may involve random or non-random sampling approaches. Data are in the form of numbers or statistics, often arranged in tables, charts, figures or other non-textual forms. Quantitative research can be used to generalize concepts more widely, predict future results, solve problems, prove business cases, investigate causal relationships and uncover opportunities.

Face to Face (F2F)

•Face to Face (F2F) via street interception or at central location

Web Based Personal Interview (WAPI)

Computer Assisted Telephone Interviews (CATI)

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