Quantitative research is a powerful methodology that involves interviewing a specific target group, whether it be consumers, businesses, or the general public, using questionnaires or computer software. By emphasizing objective measurement, researchers can obtain clear and meaningful answers to their research questions. This approach is ideal for gaining insights into complex topics and generating data-driven solutions.

 

Quantitative research is a data-driven approach that focuses on numbers, logic, and objectivity. It often involves random or non-random sampling methods and produces data in the form of statistics, which can be presented in tables, charts, figures, or other non-textual formats. This powerful methodology is useful for generalizing concepts, predicting future outcomes, solving problems, proving business cases, investigating causal relationships, and uncovering new opportunities.