All projects are closely monitored at all stages, ensuring quality at all levels. The standard approach followed is as follows: Stage 1 Understanding the Research Project Objective Meeting with the client and preparing a research proposal Stage 2 Fieldwork Personal involvement in briefing/ debriefing of interviewers Clients are encouraged to attend briefing and observe interviews in the field Stage 3 Quality Control Compulsory training for all new interviewers Compulsory attendance at all project briefings. 20% of all interviews witnessed or separately recalled by Team Supervisors. Additional 10% of interviews verified by in depended QC checkers Stage 4 Editing/Coding, Data processing, Design & Analysis 100% editing and coding of questionnaires. Design of code frame with inputs from client. Testing tabulation specifications, to eradicate all bugs.